AI FOR AI

Happy Friday the Thirteenth! Enjoy some Vegan Black Metal Chef Episode 1 Pad Thai!

2011-05-13T15:48:00.000-07:00

BUST Magazine

2011-04-12T08:56:00.000-07:00

HEY! Pick up a copy of the APRIL/MAY issue of BUST Magazine!
On Newsstands now.

This is He-Who

2011-04-12T08:10:00.000-07:00

Last weekend I went to see "THE WHO" cover band. Which lead me to think of the only who I know, He-Who! He, who I also made my first doggie couture tux for, and the last for now. This was at my friends Charlie and Jenny's wedding in 2007. Hewho was the ring bearer.

Beachday Friday Hotday Video of the day!

2011-04-01T10:02:00.000-07:00

Half of the AI FOR AI team woke up this morning and thought she deserved a beach day. Well, she's going and this was the inciting video & song! Blame it on those darned cute boys from New Orleans --- the GENERATIONALS, everybody, get up and shake around!

Nicole Disson Presents The Series

2011-03-08T16:22:00.000-08:00

,,,,,,,,,,,,,,,,,,,,,,,,

in partnership with the Standard, L.A RECORD, and Foam. Come support some lovely ladies/performers that we are dressing in (past and current spring/summer '11 collection) tonight.

AI FOR AI's 1st BDAY is around the corner. Almost Happy BDAY to us!

2011-02-28T11:04:00.000-08:00

autumn/winter 2011 inspiration

2011-02-28T11:01:00.000-08:00

found rummaging through my archive of photos before designing the a/w 2011 collection. which was taken years ago, at my good pal abe's old place. you can see his profile on the left, and my foot on the right. One of the things that inspired. it's funny how a photo can do that.

(CAPSULE) TRADESHOW New York, Autumn/WInter 2011

2011-02-28T10:26:00.000-08:00

thanks for an awesome show, and thank you all that stopped by. see you next season!

OUR FIRST SHOE!!! AI FOR AI FOR MATIKO F/W 2011

2011-02-14T09:54:00.000-08:00

THANKS MATIKO FOR MAKING THIS HAPPEN! WE TRIED ON THE PROTOTYPE AND THEY ARE SUUUUUUUUUUUUUUUUUUUUPER COMFY, WHICH MAKES IT EVEN MORE EXCITING! WE ARE VERY PROUD, AND CAN HARDLY WAIT TO WEAR THEM!

Our friends win big @ Sundance film fest!!

2011-01-31T11:23:00.000-08:00

University Link pal, Drake Doremus just won the GRAND JURY PRIZE at the 2011 Sundance film festival. His film LIKE CRAZY won over a lot of hearts. Here he is on the front page of the Sundance website - big smiles all around with his team! University Link Magazine was spot on with their Big in 2011 article! Congrats Drake, we are so very proud of you!!

and then there's our gal pal, Melissa Lee, rad producer that helmed film CIRCUMSTANCE that won the AUDIENCE AWARD. CONGRATS, Mel, we are beaming with pride for/with you!!!

We can't help ourselves so here's a shameless plug... notice (far left of the photo) she's looking mighty stylish and uber hot in that black, white and grey AI FOR AI shift dress.

Cheers to all of our independent spirited and creative friends putting out amazing energy and work into the world!

DEMO TEAM!!!!!!

2011-01-30T20:12:00.000-08:00

Meet the Demo Team... we were introduced to this band by one of our all time fave music wonders, Ali Helnwein (composer of our f/w2010 film directed by his sis' Mercedes Helnwein)... well, if he wasn't busy enough with film projects and other orchestral projects he is in yet another euphonic group w/ some all around rad guys making noise for the love of sound and the love of you. Right here out of Los Angeles and straight into your hearts...

They are raising some funds here on kickstarter --- feeling altruistic??? You should. The guys are good and the music is better! Here's something lifted off of their facebook fanpage

Demo Team come on guys! look at it as buying an advance copy of the record.

Kickstarter >> DEMO TEAM - TRIMURTI by Demo Team

www.kickstarter.com

Demo Team is raising funds for DEMO TEAM - TRIMURTI on Kickstarter! A new album entitled "Trimurti" exhibits influences ranging from baroque classical to organic electronic to spoken word, etc.

AI AI LA LA LUV LUV...DUM DUM GIRLS!

2011-01-20T15:37:00.000-08:00

Hey 2011 campers! It's been an amazing start to the year so far. We've got our noses to the grindstone and we're cranking out some mysterious and magical threads for our fall/winter 2011 line. While we're doing that we've been listening to some mystical sounds by our new crushes, DEE DEE, SANDY, BAMBI & JULES! Yes, if you haven't already read the title of this blogpost -- those names belong to super sexy rad fantastically talented ladies of California based band, DUM DUM GIRLS! We dressed them while they were here in Los Angeles playing at the Echoplex last month and since then.... their haunting tunes have been looping on our chop.shop.design.studio playlist!

Here's a look at the lovely ladies;

sandy prepping to get those heartbeats a-thumpin'!

jules looking mighty fine in ai for ai strumming us along...

bambi wearing a sexy ai for ai number plucking those basslines

and last but not least, dee dee kills 'em gently with her voice.

(photos by Martin Wong of Giant Robot and c.a.)

AI FOR AI, University Link Magazine - Jan 2011

2011-01-10T13:53:00.000-08:00

Hey friends! We're sprinting to complete our first full year in business this March 2011 (our first collection - Spring/Summer 2010 - hit stores last year in March of 2010).

Thanks to the young and thriving minds at University Link Magazine for rounding up a group of 11 people they deem BIG IN 2011: Most Likely to Succeed! We are stoked about the honor and to be in such great company.

AI FOR AI was the only fashion line chosen among a dynamic group of 9 others; Athletes, Artists, Filmmakers and Activists!

Curious? January 2011 issue with Seth Rogan on the cover. Go and grab one at your local news stand and support young journalists on the move.

childhood C R U S H E S...

2010-12-07T15:36:00.000-08:00

What better time than during the holidays to have sweet nostalgic memories of the ones we used to dream of kissing and holding tight before we ever even had our first REAL kisses. We went down memory lane and collected some babelicious images of our childhood crushes. Remember buying NKOTB bubblegum at the ice cream trucks? Trapper Keepers with Zack Morris on it? Pleather purses with Michael Jackson? MJ Fox t-shirts? We fondly look back to those innocent times and after going through all those old photos --- we sorta think these flames in our hearts are never going out! Pine pine pine away, girls!!!

F/W 2011 INSPIRATION - FEELING DEEP PURPLE!!

2010-12-03T10:46:00.000-08:00

we're really inspired by purple things. mostly because of the artist formerly known as prince's sonic masterpiece, Purple Rain. don't know if it's a seasonal thing but P.R. sure does sound good in this cold weather. we did some research on the color deep purple and one of the first things that came up was this;

DEEP PURPLE!!!!

It's not about Turkey! It's about our fine feathered friends. Thank you!

2010-11-23T13:06:00.000-08:00

AI FOR AI is very thankful to our friends and family for making 2010 amazingly fun and rewarding for us in our first year in the business of playing dress up. Thank you for all of the collaborations, support and love.

We could not have done this without each and every one of you! THANK YOU & WE LOVE YOU!

Sample Sale Shopping Party!!! Thank you!

2010-11-23T13:00:00.000-08:00

Thanks for stopping by friends. We had a really great time with our designer gals! BIG Hugs to Unearthen, Hansel from Basel, LD Tuttle, Annie Costello Brown, Wren, Alexandra Cassaniti and Me & Arrow!

W MAGAZINE selects AI FOR AI F/W 2010 FILM - Please vote for video FIVE!!

2010-11-10T19:04:00.000-08:00

http://fashiononfilm.wmag.com/vote.php

BEST COAST's BETHANY COSENTINO wearing AI FOR AI - LA WEEKLY

2010-11-09T10:01:00.000-08:00

AI FOR AI loves Best Coas t !! We are so thrilled to have Bethany Cosentino in our transcendent dress on the cover of the LA WEEKLY. Thanks for bringing that swinging vintage sound back! You guys rule!!

AI FOR AI - spring/summer rtw 2011 - behind the scenes

2010-11-04T10:11:00.000-07:00

photos by: yvette aispuro

Art Installation & S/S 2011 AI FOR AI muse:

Owen Schmit - www.owenschmit.com

Art Direction: Noah Olmsted

Stylists: Jessica Loria & Kelly Williams

Hair Stylist: Tara Jean Mann

Make-up Artist: Eliven Quiros

Music: Bobby Evans & Boom Bip

Coordinator: Audrey Dallas Petenbrink

Magician: Ben Wong

Models: Mearii, Julie Ann, Constance, Roxanne, Brittany, Stella, Amanda and Alex

last but not least - the most awesome hosts in the world - Shop Epic - Tristan Scott & Rhianon Jones

Mercedes Helnwein in November 2010 NYLON magazine!

2010-10-29T12:50:00.000-07:00

Our girl Mercedes is on fire!!!
Don't miss her Beck hosted show at the Merry Karnowsky gallery November 13, 2010!!

AI FOR AI f/w 2010 film by Mercedes Helnwein

2010-10-23T17:12:00.000-07:00

Directives West presents AI FOR AI @ First.LA during L.A. Fashion Week!

2010-10-12T13:42:00.000-07:00

Visit us at L.A. Market Week!

2010-10-12T13:35:00.001-07:00

S/S 2011 PRESENTATION @ E.P.I.C.

2010-10-12T13:21:00.000-07:00

S/S 2011 MUSE - OWEN SCHMIT - NYLON MAGAZINE - IT GIRL

2010-10-08T16:08:00.000-07:00

OCTOBER 2010

Nylon Magazine --- you're so right!! Owen Schmit is amazing!!!

AI FOR AI SPRING/SUMMER 2011 - ZEBRA PRINT

2010-10-08T09:42:00.000-07:00

ai for ai - F/W2010 muse - Mercedes Helnwein on Beck's website!

2010-09-13T10:21:00.000-07:00

Enjoy the art work of Mercedes Helnwein's here and there and here

Sneak Peak - S/S 2011 - Ai for Ai - Astral Travel

2010-09-08T17:14:00.000-07:00

http://meredithjenks.blogspot.com/2010/09/blog-post.html

AI FOR AI - Spring/Summer 2011 - Astral Travel
Photographer: Meredith Jenks www.meredithjenks.com
Photo Assistant: Yee Ie
Artist/Model: Owen Schmit www.owenschmit.com
Hair: Amber Maynard
Hake-up: Eliven Quiros
Stylists: Jessica & Kelly www.jessicaandkelly.com

Featherbeard over s'mores in Valencia! -

2010-08-20T13:24:00.000-07:00

Ai sisters love you Joy Joy! What a fun night in song underneath California stars and skies.

master of the obvious part II

2010-08-16T01:25:00.000-07:00

M.O.T.O Part II: yes, life in the universe is beautiful!
via:
http://cosmiclog.msnbc.msn.com/_news/2010/08/11/4869749-see-and-hear-the-meteor-show

old buttons - new memories

2010-08-16T00:51:00.000-07:00

Came across this image of a colorful bunch of buttons while surfing the web --- and felt compelled to share it. These individual pieces of wonderfulness and utility are saved and sometimes forgotten but remain useful if we choose to remember and use them. As they get loose or fall off of our clothes we treat them like most memories - put away for a rainy day. They are gathered and collected from garments we wear and love -- to pieces. Here we are in the AI FOR AI studio making our samples - sometimes with these loose pieces of thread, buttons, and a few ideas from our memories to create our vision of the future. We hope you get to wear and share until the things you love begin to fray and tear and make new memories of their own like we do.

photo: nicole rigets

The Love Below

2010-08-11T16:39:00.000-07:00

We're in the studio in an Outkast kind of mood today. Love this album so much. xo

VIETNAM Summer 2010....XE MOTO EDITION

2010-07-23T00:41:00.000-07:00

he is in absolutely no rush at all.oh baby!family of four y'know we love our twilight...had to take a photo of his *new moon shirt*we found a party of five! look to your far left.far right is our friend john che whom we've known for over twenty years. yes, brother from another.

grizzly bear-two weeks video...not just any video...

2010-05-19T07:41:00.001-07:00

but one made by a fan. AMAZING cute-sie ANIMATION!

Two Great LA Art Shows @ Subliminal Projects & Giant Robot

2010-04-19T20:47:00.000-07:00

APRIL 10, 2010 - MAY 8, 2010 - There's an exhibition of female artists, SUBJECT/SUBJECT, benefiting the Downtown Women's Center at Subliminal Projects in Echo Park

In the photo above is the extraordinary Kime Buzzelli (one of the featured artists in the show) standing in front of one of her paintings. We've been fans of her work for sometime now. She has an awesome blog you should check out here: www.themoldydoily.typepad.com

APRIL 10, 2010 - MAY 5, 2010 - Here's another show we got the chance to check out at Giant Robot - LIVING SPACE, new works by John Pham

Behind the Scenes w/ Mercedes Helnwein shoot

2010-04-12T13:41:00.000-07:00

kelly williams and brian steinhoff
photo: brian watson
see more behind the scenes stills on the AI FOR AI fanpage

x-rated foto fun booth

2010-04-07T09:28:00.000-07:00

AI FOR AI 1st Show - in the LA TIMES!

2010-03-26T12:28:00.000-07:00

L.A. Fashion Collective celebrates local talent

March 25, 2010 | 3:48 pm

While downtown “fashion week” festivities have commenced, a few events still linger on the Westside, showcasing local designers in nontraditional venues and presentations.

The L.A. Fashion Collective highlighted four contemporary collections at a crowded cocktail party Wednesday night. Looks from the fall/winter 2010 lines of Dolan, Barlow, Jane Oh and Ai for Ai were on display at Bond St. inside the Thompson Hotel. Two models donned one ensemble for about five minutes then changed into another designer’s clothing, giving ample time to take in the black cocktail dresses and slouchy fleece pants, but difficult to see everything in a timely manner. But the party seemed to be more about support than actually seeing the clothes. Guests at the event were a mix of fashion folk and friends and fans of the designers who excitedly snapped pictures and seemed genuinely thrilled for their moment.

And from the clothing I did see, Ai for Ai shined as an interesting collection of fluid and modern separates with a slight goth undertone. Think "Twilight," grown up and much more girly.

-- Melissa Magsaysay

Photos: A look from Dolan, left, sisters and Ai for Ai designers Carol and Elizabeth Ai with models wearing looks from their line and a look from Barlow. Credit: L.A. Fashion Collective

http://latimesblogs.latimes.com/alltherage/2010/03/la-fashion-collection-celebrates-local-talent.html

AI FOR AI - FALL/WINTER 2010

2010-03-16T01:08:00.000-07:00

Photo: Rylan Perry
Model: CC Sheffield
Style: Nina Tahash
Make-up/Hair: Heather Cvar

happy year of the tiger!!

2010-03-14T23:06:00.000-07:00

we haven't had a chance to say it yet, so here it is... HAPPY YEAR OF THE TIGER!!!

Smile, it's good for you! (even if you have to borrow someone else's)

2010-03-13T10:46:00.000-08:00

thanks to christian stokes (who we met at rendez vous nyc tradeshow) for bringing the smiles on!

happy birthday fisheeez!

2010-03-08T19:45:00.000-08:00

happy birthday to our baby brother and all our piscean friends.

@ WORKROOM, Las Vegas

2010-03-04T09:54:00.000-08:00

atom, camille, and friends stop by!

rana shoar of boos and besito

gretchen jones of moth love trying on our moto cape jacket

thanks for visiting!

On the road again...

2010-02-16T15:55:00.000-08:00

Find us in Los Angeles March 3-23 and in SF March 24-30.

Hope to see you soon!!!!

Weeeeee believe in magic!

2010-02-07T18:06:00.000-08:00

Our friends Dylan & Caroline invited us out to the Magic Castle in good ol' Hollywood, CA this past week. It was a delightful time and we felt like little kiddies again. In the close-up and intimate parlor room of 21 seats we got to see superb sleight of hand tricks. Right after we mosied on over to the big room with a big stage and were treated to big stage personalities, light sabers, flaming torches and lots of body slicing action. Uhhhh, did somebody say, no cameras???

close up tricks in this room!!

apparently, chung was a great master. so many images of him around the castle.

where did the body in the trapezoid go after being stabbed by light sabers??

Soi 7 Modern Thai - new restaurant, downtown los angeles

2010-02-04T01:20:00.000-08:00

not only do our friends at Soi 7 restaurant serve delicious modern thai food but the place is tastefully filled with beautiful custom made wood and tile work from thailand. and they have a hefty tea selection for you aficionados. do yourself a favor and try those drunken noodles!!

Fall/Winter 2010 Behind the Scenes 2

2010-01-28T01:48:00.000-08:00

claire and mercedes.

LOCA MOCA - 30 Years of MOCA

2010-01-25T14:23:00.000-08:00

Seeing cool people pose for photos by artwork (an art in itself) is good enough reason to go to museums.

Fall/Winter 2010 Behind the Scenes 2 - Day19 & Mercedes Helnwein

2010-01-24T11:55:00.000-08:00

Model: Mercedes Helnwein

Photos: Day 19

Hair: Mikey Lorenzano
Make-up: Erin Dudley
Stylists: Jessica Loria and Kelly Williams
Asst Stylist: Karolyn Pho

Additional thanks:

Location: Magda and Pickle's Highland Park Ranch

Behind the Scenes: Brian Mulchy and Tommy Tung
Jewelry: Unearthen
Shoes: LD Tuttle for VPL

HOLIDAY ROUND UP!!! Part 2

2010-01-24T11:46:00.000-08:00

so... this is taking a lot longer than we'd like but since we're lunatics that celebrate the lunar new year as the official holiday to commence the year 4708 (2010) we can still put these photos up as our holiday round up.

hey, it's a carol-sel up in the hk bar!

ooooh, that red glow.

happy black ballooons to the birth of Virgo, a place to go for reworked vintage and contemporary threads in downtown Los Angeles.

brooke alexejun, the pastry chef, keeps it rockin'. heya mikey!

congrats to the boos & besito's ladies, rana shoar and alejandra hernandez, on a successful store opening.

our family can't get enough of that dim sum action. sean is pretty stoked to be eating dumplings.

secret location for hot toddies

and listening to xmas carolers. fa-la-la-la-la-la-la-la-la... thanks, abe!

danny trying to steal xochitl's white elephant present. a fave cock among revelers.

santa's missing reindeer, mcnerney, was with us! sorry kiddies.

the remnants of a night well spent.

happy birthday, princess esther!

yummy lunch with marisa at the tewasart's new thai restaurant, Soi 7, in downtown Los Angeles. congratulations, boys!!

had to make a quick stop at neighboring bottega louie for some scintillating chocolate cupcakes.

the holiday season wouldn't be complete without a sake-filled karaoke session with amy st. nicholson

followed by tuna nanana night!!

it's a lovely sunday

2010-01-17T08:24:00.000-08:00

this makes us happy

Remembrance of poems past...

2010-01-09T00:37:00.000-08:00

Seriously, it is a brand new year!

Having a reflective evening - a poem I came across while in college popped up in my mind. Enjoy...

Self-Portrait at 28 by David Berman

Thanks Rosebowl-cut for keepin' things fresh!

2010-01-09T00:04:00.000-08:00

You never know what you're going to come across at the Pasadena Rosebowl flea market.

Perhaps an awesome troll collection? Or a well dressed dude with way avant garde hair cut. Or how about a couple dressed in head to toe denim radness.

Thanks Rosebowl for always keeping me:

excited* inspired* and never short of surprises.

HOLIDAY ROUND UP!!!

2010-01-08T23:59:00.000-08:00

The end of 2009 took us abroad to some good food, good friends and hard work... We were lucky to come back to the states to so much holiday love and high spirits. 2010 is pretty amazing so far. Here's a quick look back for us...

view from hk's peak!

our lungs stay fresh and clean with these swell face accessories.

saigon street food. somebody's grandma makes some awesome noodle soup.

our little cousin's astronaut is in the second one from the right in the second row!! blast off!!

that's the munchkin's sparkly star above their heads.

gettin' fresh with me?

love the smell of pine, apple cider and pumkin pie.

carol and mr. che are trying to get away from that guy behind them. that fine salesman eventually convinces them and twelve of their friends to go and get drunk at the buffalo bar.

an over 21 karaoke birthday and tiny tot video game birthday!

abatecola can cook a mean pre new years gnocchi!!

tucked away in an alley side building in saigon.

uh, yeah, there are holiday raves in vietnam!

eating five times a day from the street vendors can make you little tired. blogging about it is making me crave a steaming bowl of bun bo hue!!

dinner at home in hong kong. spicy spicy spicy crab noodles in the center there... watch out!

thanks for taking us around town, jeffy! see you in the spring!

MERRY HOLIDAYS AND HAVE A SNAPPY NEW YEAR!!!!

2009-12-25T10:27:00.001-08:00

Getting Fluent in Mercedes w/ Mr. Tung

2009-12-18T12:40:00.000-08:00

start off with a meal and caffeine at midi... yum... soy latte

now we're ready to experience the wonderful world of Ms. Mercedes Helnwein... here's a sampling;

and she makes experimental films too...

a big thanks to Mr. Tommy Tung for introducing us to her work!

here's an article he wrote for Juxtapoz on the writer, illustrator, experimental film maker extraordinaire, Mercedes Helnwein.

Lounging in Style?

2009-12-17T07:53:00.000-08:00

We need some new chairs in our studio. Peeped around the net and look what we found...

Not sure if I would want to sit in this eco friendly one...

and this one looks sorta interesting...

how about these? maybe too high concept?

amelia-earhart-walks-the-runway

2009-12-02T01:38:00.000-08:00

The REAL Project Runway with Amelia Earhart...

Thank you, Ms. Amelia Earhart, for adding a style of your own to the world.

And thank you to the savvy aviatrix, Ms. Anita "Neta" Snook, for being her first instructor!

WE LOVE STRONG PIONEERING WOMEN!

<3,
AI FOR AI

dear hong kong, thank you for an unforgetttable time.

2009-11-29T04:10:00.000-08:00

saigon shimmy

2009-11-18T17:13:00.000-08:00

we're soaking up the electro-dynamic energy of the city of moto-bikes and street food stalls! we're overjoyed with the amount of fine quality silk fabrics we're finding. we toured through a hot and steamy Cho Lon for what seemed to be an endless selection of buttons and trims. we've taken a moto-bike lesson and are well on way to being a part of the rolling party. we're just smitten with the people, food, culture and are both trying to figure out how to live here part time. oh, and we had the great pleasure of attending our cousin's wedding. so much fun!

IT'S A SIGN

2009-11-08T21:10:00.000-08:00

Came across this at a taco joint.

If only everyone had the ability to express themselves this way.

Upfront.

To the point, and direct.

If only.

You tell'em!

Oh Rodney!

2009-11-08T20:43:00.000-08:00

Look who ran into Mayor of the Sunset Strip!

Here's an oldie but goodie. too rad of photos not to be shared!

Say hello to Mr. Rodney Bingenheimer aka Rodney on the ROQ!!!!

vietnam vernacular

2009-11-06T19:47:00.000-08:00

MASTER OF THE OBVIOUS (M.O.T.O)

2009-11-06T17:08:00.001-08:00

the los angeles sun sets before 5 pm
because it is what it is; the world turns, the earth orbits, seasons change, and voila an earlier sunset

But... there's something I must confess....

2009-11-05T13:20:00.000-08:00

R Kelly - Bump N Grind

12 PLAY made 1993 a better year.

Tonight we celebrate the genius of R. Kelly.

This song's dedicated to you, Amy Nicholson!

bodies, spirits and ghouls gather

2009-11-04T20:52:00.000-08:00

may the powers from below sanctify you wholly

shiver me timbers! grrrrrrrrrrrrrrrrrrrrr

egghhhhhhh-----------where're 'em river pigs?

fashion luminaries; mr. lagerfeld, donatella and rachel zoe

graciously make an appearance!

a laker girl schmoozes on.

sweatin' to the oldies!!

octomom-she brought the whole family

jazz hands

bloody soup de slime

narco-saint, j. malverde and space creatures celebrate

Thirst For The Thirty First

2009-10-29T11:47:00.000-07:00

space dance

It's that time of year again, yes, our favorite holiday! Especially because we love dressing up every which way! Here are some photos that have inspired our costumes. Happy Trick or Treating!!

Environmentality

2009-10-27T20:42:00.000-07:00

We are daydreaming about marvelous city environments as we gear up for our trip overseas. Inspiration is everywhere, even in our own backyard...

The 5 W's come to mind;

Spain, Antoni Gaud, Casa dels Ossos
Dubai, James Law, IPad (in progress)
Japan, Yasuhiro Yamashita, Reflection of Mineral
Korea, Miso Cho & Kisu Park, Ann Demeulemeester store
USA, Echo Park, CA, our playground

SPRING 2010 - here we come!

2009-10-26T13:37:00.000-07:00

We've been wildly chugging along but have not forgotten that we need to start posting about what's been keepin' us chugging.

Thanks to our incredible team:
Photo: Claire Weiss www.day19.com
Photo Assistant: Jake Michaels
Model: Kayte S. www.wilhelmina.com
Styling: Jessica Loria & Kelly Williams www.jessicaandkelly.com
Make-up & Hair: Eliven Quiros

Spring 2010 is about our beloved city: sunshine, blue skies, asphalt and the tough lines that make Los Angeles. Here's a sampling of what's to come...

FALL 2010 Inspiration

2009-10-26T13:28:00.000-07:00

yes, a heart rate monitor. a pulse. a machine. a beat. consistently inconsistent.

what keeps you going? what makes your heart race? what would you risk every beat for?

AI_FOR_AI | TweetPhoto

2009-10-24T17:10:00.000-07:00

AI_FOR_AI | TweetPhoto

Love for Lines 7: DIY Pentagram

2009-10-19T08:45:00.000-07:00

Happy October.

Step 1: Do Your Math

Step 2: Draw Out Pentagram

Step 3: Lay Down Masking Tape

Step 4: Paint

Step 5: ENJOY! (as decor, worship, etc.)

Love for Lines 6

2009-10-14T16:07:00.000-07:00

you should go see junior boys tonight at the el rey because i can't. the flu has gotten the best of me. )=

ai sister's strand stroll

2009-10-14T11:34:00.000-07:00

all this rain today and yesterday makes it hard to believe we were at the beach last week.

we had a break between meetings and naturally, we hit the strand for a quick stroll.

fish tacos for lunch. an absolutely perfect sunny southern california day.

Rainy Los Angeles...

2009-10-13T13:03:00.000-07:00

Yes, it is true. Rain has come to quench those thirsty mountain fires.

sun & earth

2009-10-13T09:26:00.000-07:00

was doing some research for a story and stumbled upon this fascinating image of the sun and the earth. the sun is the bright orange glow and the earth is that dot inside the spider thingamabob.

sweetness while climbing up up up and above the clouds!

2009-10-13T00:42:00.000-07:00

greeted by the sweetest pouch pooch on my way up
the devil's backbone trail, 10,000 ft spire above the clouds.

If The Van's A Rockin' Don't Come A Knockin'

2009-10-11T23:23:00.000-07:00

we crammed about nineteen grown adults in this eleven seater van. (half of group not pictured)

it's what you do when you turn 30 according to ryan. they say 30 is the new 20 or is it the new black or is it the new ---uhhh, never mind. the wild summer spirit lives on through fall.

I Can't Fight This Feeling

2009-10-08T19:54:00.001-07:00

We can't decide if we like the song or the video better. Amazing.

HUNDERTWASSER HUNGRY

2009-10-08T19:44:00.000-07:00

hundertwasser hungry today

Love for Lines 5

2009-10-02T15:21:00.000-07:00

couldn't help it. here's another toast to lines on the oh so sexy miss jane fonda.

Love for Lines 2, 3, 4

2009-09-30T12:15:00.000-07:00

Moscow Subway Station - inspired our zigzag skirt
Kedar Naik's GLIDE chair - yes, we believe less is more
Arne Quinze's Installation - let's stick together

Love for Lines

2009-09-30T11:56:00.001-07:00

feeling inspired by the simplicity of a line. feeling inspired by the intricacy of lines, lines, lines.

Lounging with Style, Part 3

2009-09-17T22:04:00.000-07:00

Lounging with Style, Part 2

2009-09-17T21:56:00.000-07:00

Julie Christie makes me misty.

[Via Lenim Imports]

Lounging with Style

2009-09-17T21:46:00.001-07:00

Francesca Annis looks comfortable.

[Via Art.com]

2009-09-16T14:27:00.000-07:00

the los angeles weather is lovely, sunny and bright --- there's even a mild breeze coming through our studio windows but my mind drifts towards a rainy day off the coast of maui.

2009-09-10T16:30:00.000-07:00

john is all grown up now! all those years of punking him around have recently stopped. please see the photo above. john can officially kick both of his sister's butts. elizabeth got kicked into the nearest carousel and carol is on her way!!!!!!! watch out.

AI FOR AI IS HERE!!! info@aiforai.com

2009-09-08T14:53:00.000-07:00

Thank you for helping us create this logo, Blake E. Marquis. You are so very talented.

AI FOR AI

Happy Friday the Thirteenth! Enjoy some Vegan Black Metal Chef Episode 1 Pad Thai!

BUST Magazine

This is He-Who

Beachday Friday Hotday Video of the day!

Nicole Disson Presents The Series

AI FOR AI's 1st BDAY is around the corner. Almost Happy BDAY to us!

autumn/winter 2011 inspiration

(CAPSULE) TRADESHOW New York, Autumn/WInter 2011

OUR FIRST SHOE!!! AI FOR AI FOR MATIKO F/W 2011

Our friends win big @ Sundance film fest!!

DEMO TEAM!!!!!!

Demo Team come on guys! look at it as buying an advance copy of the record.

AI AI LA LA LUV LUV...DUM DUM GIRLS!

AI FOR AI, University Link Magazine - Jan 2011

childhood C R U S H E S...

F/W 2011 INSPIRATION - FEELING DEEP PURPLE!!

It's not about Turkey! It's about our fine feathered friends. Thank you!

Sample Sale Shopping Party!!! Thank you!

W MAGAZINE selects AI FOR AI F/W 2010 FILM - Please vote for video FIVE!!

BEST COAST's BETHANY COSENTINO wearing AI FOR AI - LA WEEKLY

AI FOR AI - spring/summer rtw 2011 - behind the scenes

Mercedes Helnwein in November 2010 NYLON magazine!

AI FOR AI f/w 2010 film by Mercedes Helnwein

Directives West presents AI FOR AI @ First.LA during L.A. Fashion Week!

Visit us at L.A. Market Week!

S/S 2011 PRESENTATION @ E.P.I.C.

S/S 2011 MUSE - OWEN SCHMIT - NYLON MAGAZINE - IT GIRL

AI FOR AI SPRING/SUMMER 2011 - ZEBRA PRINT

ai for ai - F/W2010 muse - Mercedes Helnwein on Beck's website!

Sneak Peak - S/S 2011 - Ai for Ai - Astral Travel

Featherbeard over s'mores in Valencia! -

master of the obvious part II

old buttons - new memories

The Love Below

VIETNAM Summer 2010....XE MOTO EDITION

grizzly bear-two weeks video...not just any video...

Two Great LA Art Shows @ *Subliminal Projects* & *Giant Robot*

Behind the Scenes w/ Mercedes Helnwein shoot

x-rated foto fun booth

AI FOR AI 1st Show - in the LA TIMES!

March 25, 2010 | 3:48 pm

AI FOR AI - FALL/WINTER 2010

happy year of the tiger!!

Smile, it's good for you! (even if you have to borrow someone else's)

happy birthday fisheeez!

@ WORKROOM, Las Vegas

On the road again...

Weeeeee believe in magic!

Soi 7 Modern Thai - new restaurant, downtown los angeles

Fall/Winter 2010 Behind the Scenes 2

LOCA MOCA - 30 Years of MOCA

Fall/Winter 2010 Behind the Scenes 2 - Day19 & Mercedes Helnwein

HOLIDAY ROUND UP!!! Part 2

it's a lovely sunday

Remembrance of poems past...

Thanks Rosebowl-cut for keepin' things fresh!

HOLIDAY ROUND UP!!!

MERRY HOLIDAYS AND HAVE A SNAPPY NEW YEAR!!!!

Getting Fluent in Mercedes w/ Mr. Tung

Lounging in Style?

amelia-earhart-walks-the-runway

dear hong kong, thank you for an unforgetttable time.

saigon shimmy

IT'S A SIGN

Oh Rodney!

vietnam vernacular

MASTER OF THE OBVIOUS (M.O.T.O)

But... there's something I must confess....

bodies, spirits and ghouls gather

Thirst For The Thirty First

Environmentality

SPRING 2010 - here we come!

FALL 2010 Inspiration

AI_FOR_AI | TweetPhoto

Love for Lines 7: DIY Pentagram

Love for Lines 6

ai sister's strand stroll

Rainy Los Angeles...

sun & earth

Two Great LA Art Shows @ Subliminal Projects & Giant Robot