Our friends win big @ Sundance film fest!!

University Link pal, Drake Doremus just won the GRAND JURY PRIZE at the 2011 Sundance film festival. His film LIKE CRAZY won over a lot of hearts. Here he is on the front page of the Sundance website - big smiles all around with his team!  University Link Magazine was spot on with their Big in 2011 article! Congrats Drake, we are so very proud of you!! 

and then there's our gal pal, Melissa Lee, rad producer that helmed film CIRCUMSTANCE that won the AUDIENCE AWARD. CONGRATS, Mel, we are beaming with pride for/with you!!!

We can't help ourselves so here's a shameless plug... notice (far left of the photo) she's looking mighty stylish and uber hot in that black, white and grey AI FOR AI shift dress.

Cheers to all of our independent spirited and creative friends putting out amazing energy and work into the world!



Meet the Demo Team... we were introduced to this band by one of our all time fave music wonders, Ali Helnwein (composer of our f/w2010 film directed by his sis' Mercedes Helnwein)... well, if he wasn't busy enough with film projects and other orchestral projects he is in yet another euphonic group w/ some all around rad guys making noise for the love of sound and the love of you. Right here out of Los Angeles and straight into your hearts...

They are raising some funds here on kickstarter --- feeling altruistic??? You should. The guys are good and the music is better!  Here's something lifted off of their facebook fanpage

Demo Team come on guys! look at it as buying an advance copy of the record.

Demo Team is raising funds for DEMO TEAM - TRIMURTI on Kickstarter! A new album entitled "Trimurti" exhibits influences ranging from baroque classical to organic electronic to spoken word, etc.



Hey 2011 campers! It's been an amazing start to the year so far. We've got our noses to the grindstone and we're cranking out some mysterious and magical threads for our fall/winter 2011 line. While we're doing that we've been listening to some mystical sounds by our new crushes, DEE DEE, SANDY, BAMBI & JULES! Yes, if you haven't already read the title of this blogpost -- those names belong to super sexy rad fantastically talented ladies of California based band, DUM DUM GIRLS! We dressed them while they were here in Los Angeles playing at the Echoplex last month and since then.... their haunting tunes have been looping on our chop.shop.design.studio playlist! 

Here's a look at the lovely ladies;
sandy prepping to get those heartbeats a-thumpin'!
 jules looking mighty fine in ai for ai strumming us along...
 bambi wearing a sexy ai for ai number plucking those basslines
and last but not least, dee dee kills 'em gently with her voice.

(photos by Martin Wong of Giant Robot and c.a.)


AI FOR AI, University Link Magazine - Jan 2011

Hey friends! We're sprinting to complete our first full year in business this March 2011 (our first collection - Spring/Summer 2010 - hit stores last year in March of 2010). 

Thanks to the young and thriving minds at University Link Magazine for rounding up a group of 11 people they deem BIG IN 2011: Most Likely to Succeed! We are stoked about the honor and to be in such great company.

AI FOR AI was the only fashion line chosen among a dynamic group of 9 others; Athletes, Artists, Filmmakers and Activists!
Curious? January 2011 issue with Seth Rogan on the cover.  Go and grab one at your local news stand and support young journalists on the move.