AI FOR AI

20110513

Happy Friday the Thirteenth! Enjoy some Vegan Black Metal Chef Episode 1 Pad Thai!

20110412

BUST Magazine

HEY! Pick up a copy of the APRIL/MAY issue of BUST Magazine!
On Newsstands now.

Last weekend I went to see "THE WHO" cover band. Which lead me to think of the only who I know, He-Who! He, who I also made my first doggie couture tux for, and the last for now. This was at my friends Charlie and Jenny's wedding in 2007. Hewho was the ring bearer.

20110401

Beachday Friday Hotday Video of the day!

Half of the AI FOR AI team woke up this morning and thought she deserved a beach day. Well, she's going and this was the inciting video & song! Blame it on those darned cute boys from New Orleans --- the GENERATIONALS, everybody, get up and shake around!

20110308

Nicole Disson Presents The Series

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in partnership with the Standard, L.A RECORD, and Foam. Come support some lovely ladies/performers that we are dressing in (past and current spring/summer '11 collection) tonight.

20110228

AI FOR AI's 1st BDAY is around the corner. Almost Happy BDAY to us!

autumn/winter 2011 inspiration

found rummaging through my archive of photos before designing the a/w 2011 collection. which was taken years ago, at my good pal abe's old place. you can see his profile on the left, and my foot on the right. One of the things that inspired. it's funny how a photo can do that.

(CAPSULE) TRADESHOW New York, Autumn/WInter 2011

thanks for an awesome show, and thank you all that stopped by. see you next season!

20110214

OUR FIRST SHOE!!! AI FOR AI FOR MATIKO F/W 2011

THANKS MATIKO FOR MAKING THIS HAPPEN! WE TRIED ON THE PROTOTYPE AND THEY ARE SUUUUUUUUUUUUUUUUUUUUPER COMFY, WHICH MAKES IT EVEN MORE EXCITING! WE ARE VERY PROUD, AND CAN HARDLY WAIT TO WEAR THEM!

20110131

Our friends win big @ Sundance film fest!!

University Link pal, Drake Doremus just won the GRAND JURY PRIZE at the 2011 Sundance film festival. His film LIKE CRAZY won over a lot of hearts. Here he is on the front page of the Sundance website - big smiles all around with his team! University Link Magazine was spot on with their Big in 2011 article! Congrats Drake, we are so very proud of you!!

and then there's our gal pal, Melissa Lee, rad producer that helmed film CIRCUMSTANCE that won the AUDIENCE AWARD. CONGRATS, Mel, we are beaming with pride for/with you!!!

We can't help ourselves so here's a shameless plug... notice (far left of the photo) she's looking mighty stylish and uber hot in that black, white and grey AI FOR AI shift dress.

Cheers to all of our independent spirited and creative friends putting out amazing energy and work into the world!

20110130

DEMO TEAM!!!!!!

Meet the Demo Team... we were introduced to this band by one of our all time fave music wonders, Ali Helnwein (composer of our f/w2010 film directed by his sis' Mercedes Helnwein)... well, if he wasn't busy enough with film projects and other orchestral projects he is in yet another euphonic group w/ some all around rad guys making noise for the love of sound and the love of you. Right here out of Los Angeles and straight into your hearts...

They are raising some funds here on kickstarter --- feeling altruistic??? You should. The guys are good and the music is better! Here's something lifted off of their facebook fanpage

Demo Team come on guys! look at it as buying an advance copy of the record.

Kickstarter >> DEMO TEAM - TRIMURTI by Demo Team

www.kickstarter.com

Demo Team is raising funds for DEMO TEAM - TRIMURTI on Kickstarter! A new album entitled "Trimurti" exhibits influences ranging from baroque classical to organic electronic to spoken word, etc.

20110120

AI AI LA LA LUV LUV...DUM DUM GIRLS!

Hey 2011 campers! It's been an amazing start to the year so far. We've got our noses to the grindstone and we're cranking out some mysterious and magical threads for our fall/winter 2011 line. While we're doing that we've been listening to some mystical sounds by our new crushes, DEE DEE, SANDY, BAMBI & JULES! Yes, if you haven't already read the title of this blogpost -- those names belong to super sexy rad fantastically talented ladies of California based band, DUM DUM GIRLS! We dressed them while they were here in Los Angeles playing at the Echoplex last month and since then.... their haunting tunes have been looping on our chop.shop.design.studio playlist!

Here's a look at the lovely ladies;

sandy prepping to get those heartbeats a-thumpin'!

jules looking mighty fine in ai for ai strumming us along...

bambi wearing a sexy ai for ai number plucking those basslines

and last but not least, dee dee kills 'em gently with her voice.

(photos by Martin Wong of Giant Robot and c.a.)

20110110

AI FOR AI, University Link Magazine - Jan 2011

Hey friends! We're sprinting to complete our first full year in business this March 2011 (our first collection - Spring/Summer 2010 - hit stores last year in March of 2010).

Thanks to the young and thriving minds at University Link Magazine for rounding up a group of 11 people they deem BIG IN 2011: Most Likely to Succeed! We are stoked about the honor and to be in such great company.

AI FOR AI was the only fashion line chosen among a dynamic group of 9 others; Athletes, Artists, Filmmakers and Activists!

Curious? January 2011 issue with Seth Rogan on the cover. Go and grab one at your local news stand and support young journalists on the move.

20101207

childhood C R U S H E S...

What better time than during the holidays to have sweet nostalgic memories of the ones we used to dream of kissing and holding tight before we ever even had our first REAL kisses. We went down memory lane and collected some babelicious images of our childhood crushes. Remember buying NKOTB bubblegum at the ice cream trucks? Trapper Keepers with Zack Morris on it? Pleather purses with Michael Jackson? MJ Fox t-shirts? We fondly look back to those innocent times and after going through all those old photos --- we sorta think these flames in our hearts are never going out! Pine pine pine away, girls!!!

20101203

F/W 2011 INSPIRATION - FEELING DEEP PURPLE!!

we're really inspired by purple things. mostly because of the artist formerly known as prince's sonic masterpiece, Purple Rain. don't know if it's a seasonal thing but P.R. sure does sound good in this cold weather. we did some research on the color deep purple and one of the first things that came up was this;

DEEP PURPLE!!!!

20101123

It's not about Turkey! It's about our fine feathered friends. Thank you!

AI FOR AI is very thankful to our friends and family for making 2010 amazingly fun and rewarding for us in our first year in the business of playing dress up. Thank you for all of the collaborations, support and love.

We could not have done this without each and every one of you! THANK YOU & WE LOVE YOU!